I have been dedicated to digital marketing for over eight years, and in the last five, I have specialized in SEO for ecommerce. I am currently the Lead SEO at SEO Blinders, an agency within the Blinders Group that specializes in organic positioning strategies for online stores. In my role, I lead the agency's global SEO strategy, coordinating teams and processes to ensure technical excellence, strategic consistency, and a real impact on our clients' growth.

My work combines SEO strategy with a vision focused on the profitability and sustainability of projects. I am particularly interested in the evolution of SEO in a context where artificial intelligence and language models are transforming the way people search, discover, and trust websites.

I believe in a collaborative SEO, based on integration with other areas, such as technology, development, and business, and in continuous improvement as a driver of growth for both the companies and the teams that propel them.